Get more from the investment you made in your company vehicle and turn into a traveling billboard for your business!
A dimensional, custom cut sign perfect for your business.
A big area calls for a big statement. And that's exactly what we deliver with every banner we print.
Making the Impossible Possible
For more than 20 years, Stephen Douglass has been saying “yes” to every job his clients have asked him to do. From vehicle wraps and banners to HDU signs and 3D letters, he and his team have been discovering companies in need of advertising. By creating hot designs that get the phone ringing and saving small businesses from the fires of cheap designers, Flying Donkey Creative makes the impossible possible.
Why the name “Flying Donkey Creative”? A donkey is the symbol of the humble servant, the carrier, the worker, and that’s exactly the message our team is trying to convey. You ask for it, we do it. Ask for a vehicle wrap: we’ll wrap it and ask if you need help with your website or business cards or fliers. We are geared toward helping your business grow, and we’ll saddle up to make it happen.
Flying Donkey Creative is dedicated to helping businesses get noticed, but it’s more than just a sign shop. We transform small ideas into larger ones to maximize customer turnout. We stay in contact with our clients to make sure they’re pleased with our ideas and designs. Furthermore, putting together welcome baskets and thank you gifts is not outside of our expertise. Our goal is to make our clients happy, whatever means necessary.
Over the past few years, the term “marketing” has evolved to include new types of marketing we used to never think possible. One term, however, that has continued to have a lasting effect is direct mail marketing. If you think direct mail marketing is a thing of the past, think again.
With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips. Here are five tips to try for effective direct mail marketing.
1. Identify your prospects.
The first step in a direct mail marketing campaign is to identify who you want to send your pieces to and where they are going. This may sound simple, but can actually be one of the most complicated steps in the process.
Take some time to actually look through your lists of potential customers and who would be most interested in your product or service. Be sure to research information like demographics, purchasing behavior and lifestyle habits. Once you narrow down your target audience, your campaign will be more effective.
2. Decide on your design.
Next, decide on a visually-appealing design for your mailing piece. What size is it going to be? Is it going to include an envelope or be a simple post card? Are you going to use a lot of colors or be more neutral? Most importantly, how is the actual content of the piece going to stand out and catch consumers’ attention among all of the design work?
Look through any direct mail pieces you yourself have received to see what most attracts you. Try out a couple of different designs before choosing one you think could truly reach your target audience and draw them in.
3. Include a CTA.
One of the biggest problems most marketers face is a low return on investment. Oftentimes, this can be overcome by simply asking consumers for what you want. This is where the call to action (CTA) comes in.
A strong CTA tells the reader what they should do and when they should do it. For example, “Stop in today to check out our latest deals.” Be sure to include a CTA in your direct mail marketing pieces so you can get a strong return on the investment.
4. Be personal.
One strength direct mail marketing has is the potential to be personal with customers. Each customer and prospect is unique, and values feeling that way from businesses. Gather prospect data to personalize the campaign experience for potential consumers. Use names whenever applicable, offer exclusive promotions on items they may be interested in or even write a handwritten note. While you may not be able to completely alter each piece, even little personalized tweaks here and there can make a world of difference.
5. Measure your results.
Finally, be sure to measure your results post-direct mail marketing campaign. See how well your campaign did and how the return on investment turned out. Once you have a good measurement for how one campaign went, you can continue to use those results for future projects in new direct mail marketing pieces.
When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Direct mail marketing may not be the newest marketing tactic around, but its powerful impact speaks for itself.